Vasari · Master Plan

Merged plan: building & financing, LobbyOS, Vasari Health (formerly HBC), CMS, marketing site. 24 weeks · Apr 27 → Oct 18, 2026.
Drafted Apr 26, 2026 · Living doc

Right now — this week & next

Pulled from Nanoclaw (Vasari PM). Top of the page on purpose — if it's not here, it's not happening this week.
Nanoclaw feed not connected yet. Give Nanoclaw write access to this page and this section populates with current week + next week priorities across all five tracks.

Known immediate priorities (Apr 27)

Apr 27 (Mon) → May 10 (Sun). Each cell = 1 day. The next 14 days, all five tracks.
 
Apr 27
May 1
May 4
Track · Day
M 27
T 28
W 29
T 30
F 1
S 2
S 3
M 4
T 5
W 6
T 7
F 8
S 9
S 10
Construction & Financing
Finishes selection sprints
Sub pricing conversations
Appraisal in flight
CMS · Cafe + Wellness Club
DD wrap-up · finishes & equipment specs
LobbyOS
LOS-597 self-touring
LOS-603 application & screening
Vasari Health
Railway deploy + custom domain
AI personality + post-processing
Oura OAuth complete
Outbound queue · scheduler · iMessage features
Marketing Site
Photography + content brief

Construction & Financing · this 2 weeks

  • Finishes selection sprints — book the working sessions; no "we'll come back to it."
  • Sub pricing conversations on each locked finish — Hodge coordinates.
  • Keep appraiser fed: comps, leasing pipeline traction, pro forma.

CMS · this 2 weeks

  • Cafe DD wrap-up — finishes, equipment, layout signed off.
  • Wellness Club DD wrap-up — Pilates, sauna, plunge, IV/NAD+ recovery program.
  • Gap Residential interiors (44 units) owner TBD — flag separately.

LobbyOS · this 2 weeks

  • LOS-597 self-touring — flow + access integration with Swiftlane.
  • LOS-603 application & screening — apply form + screening provider.
  • LOS-537 waitlist admin — auto-promotion logic.

Vasari Health · this 2 weeks

  • Railway production deploy + custom domain + SSL + health checks.
  • AI personality system: tone, name, gender-aware from day one.
  • Message post-processing: multi-bubble splits, content filters.
  • Oura OAuth complete + daily sync cron.
  • Outbound message queue + iMessage typing/read receipts/tapbacks.

Marketing Site · this 2 weeks

  • Photography brief + shoot scheduling.
  • Content brief: blog topic ladder + ApartmentComplex schema plan.

Decisions due in this 2 weeks

  • Owner / scope for residential FF&E (CMS is cafe + wellness only).
  • Photography vendor + shoot date.
  • Hard finish-lock cutoff date (target: end of W3, May 17).
Apr 27 → May 24. Each cell = 1 day · 28 days total. Where the 2-week view lands and what comes right after.
 
Apr 27
May 1
May 4
May 11
May 18
Track · Day
27
28
29
30
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
Construction & Financing
Finishes selection · sub pricing
Lock
Final budget pkg → bank
Appraisal in flight
CMS · Cafe + Wellness Club
DD wrap-up · cafe + wellness club
LobbyOS
Leasing pipeline · self-tour, apply, waitlist, source tracking
Vasari Health
Polish · deploy · personality · post-processing · queue · scheduler · Oura
Stripe + storefront kickoff · Bundle of All design
Marketing Site
Photography + content + floor plan viewer

Critical milestones in this 4 weeks

  • End of W3 (May 17): Finishes locked. P500 reflects the locked GMP.
  • End of W4 (May 24): Appraisal completed. Loan package out the door.
  • End of W3 (May 17): Vasari Health polish phase complete — ready to start storefront.

What's NOT in these 4 weeks (don't get pulled in)

  • CareValidate / Quest / PerfectRx integration code (contracts can start; integration starts W7+).
  • Agent architecture, memory extraction, photo food (Phase 3 — W14+).
  • Private label sourcing.
  • Public marketing launch.
Apr 27 → Oct 18. Each cell = 1 week. Strategic horizon.
 
Apr 27
Jun
Jul
Aug
Sep
Oct
Track
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
Construction & Financing
Finishes selection · sub pricing · appraisal
Lock
Final budget pkg → bank
Loan approval / close
Construction execution + draws (P500)
CMS · Cafe + Wellness Club
DD wrap-up
CDs · pricing · VE
Procurement (cafe FF&E + wellness equipment)
LobbyOS
Leasing pipeline (LOS-597, LOS-603, LOS-537)
Source tracking · reservations · deposits
Public launch (Sep)
Pre-leasing campaign
Vasari Health (HBC merged)
Polish · deploy · personality · post-processing
Stripe · storefront · subs · Bundle of All
Soft launch
CareValidate · Quest · PerfectRx
Founding members beta · admin · gender seg · photo food
Agent arch · memory · auto-judge
Public launch window
Marketing Site
Photography · content · floor plans · SEO schema
Virtual tours · social proof · reservation system
Live for LobbyOS launch
Construction & Financing CMS · Cafe + Wellness LobbyOS Vasari Health Marketing Site Milestone Soft launch / dashed = stretch

Realism callouts baked into this plan

  • Finishes lock in 3 weeks. Aggressive. Requires Hodge + subs holding firm pricing on a tight clock. If subs slip, the loan timeline slides.
  • CareValidate / Quest / PerfectRx are not 5-week dev tasks. They're 6–12 week partner onboardings. Soft launch happens without them; they layer in when each one's actually live.
  • Private label pulled out of the 24-week window. Real private label = 6–12 months. Wks 20–24 is for kicking it off. Margin lift comes in 2027.
  • LobbyOS public launch (Sep) and Vasari Health public launch are stacked. Both compete for your attention in Wks 18–24. Either stagger by 4 weeks or pick which one is "the launch."
  • Residential interior FF&E owner TBD. CMS is cafe + wellness club only. The 44 units' interiors don't have a designer assigned in this plan.
  • You are not 100% on this. Plan assumes ~50–60% of dev time on Vasari Health.

1 · Construction & Financing

Top priority · gates everything else
WhenItemNotes
W1–W3 · Apr 27 – May 17Finishes selection sprints + sub pricing conversationsHodge + subs locked into firm prices. Coordinate with CMS DD outputs. P500 logs every quote.
W1–W4Appraisal in flightAlready kicked off. Keep appraiser supplied with comps + pro forma updates.
W3 · May 11 – May 17Finishes locked → final budget packageLocked GMP into P500. Single biggest schedule risk on the page.
W4–W5Loan package submitted to bankLocked budget + fresh appraisal + leasing pipeline traction = bank package.
W6–W8Loan official approval / closeConditional approval likely earlier; formal close gated on appraisal + GMP.
W9+ · ongoingConstruction execution + draws via P500Vertical construction Jun–Sep, then interior build-out.

2 · CMS · Cafe + Wellness Club

Hospitality scope only — not residential units
WhenItemNotes
W1–W4DD wrap-upCafe + wellness club finishes, equipment, layout. Specs ready for sub pricing.
W5–W12CDs · pricing · VEConstruction docs out. VE pass to hold the locked GMP.
W13–W24+Procurement (cafe FF&E + wellness equipment)Long-lead items first. Coordinate with vertical construction.
OpenResidential interiors (44 units) — designer/scope TBDNot in CMS scope. Decide owner: separate ID, in-house, or template kit.

3 · LobbyOS

Public launch Sep 2026
WhenItemNotes
W1–W8Leasing pipelineLOS-597 self-touring · LOS-603 application & screening · LOS-537 waitlist admin · source tracking.
W9–W17Reservations + deposits + pre-leasing infrastructureStripe deposit handling. Tour-to-application funnel instrumented.
W18–W22Public launch (Sep)Marketing site live, leasing pipeline open. Pre-leasing campaign starts.

4 · Vasari Health (HBC merged in)

Soft launch ~W9 · public launch Wks 22–24
WhenItemPriNotes
W1–W3Polish & deployP0Railway deploy + custom domain · AI personality (gender-aware) · post-processing · outbound queue · scheduler · iMessage features · Oura sync.
W4–W6Stripe storefront + Bundle of AllP0Custom Stripe + Supabase + Next.js. $49/mo coaching sub + auto-ship resold Thorne. Order management.
W9 · ~Jun 22SOFT LAUNCH · private link · 10–25 paying usersRevenueCoaching subs + supps only. No Rx, no labs yet. First dollars.
W7–W12Partner integrations beginP1CareValidate, Quest white-label, PerfectRx. BAAs → sandboxes → real testing.
W10–W13AI foundationsP1HBC-102 product catalog AI context · HBC-103 DB-backed AI config · HBC-104 knowledge base · SMS commerce v1 (only-if-asked).
W14–W17Founding members beta · 50–100 usersP0Admin dashboard · photo food logging · gender-segmented coaching.
W18–W21Agent architectureP0HBC-105 router → specialists · HBC-106 memory · HBC-109 auto-judge · HBC-107 staff takeover.
W22–W24Public launch windowPublicLab results AI analysis · proactive commerce triggers · abandoned cart · digital product delivery.
W22–W24+Private label kickoff (not delivery)P2Pick manufacturer · NDA · 2–3 hero SKUs in formulation. Shipping in 2027.
Q4 2026 / 2027Truemed · dynamic pricing engine · multi-coachP2Deferred. Add after public launch is stable.

5 · Marketing Site (the building)

Live by LobbyOS Sep launch
WhenItemNotes
W1–W8Photography · content · floor plans · SEO schemaApartmentComplex schema markup. Content blog (no competitor does this).
W9–W17Virtual tours · social proof · reservation system3D/video walkthroughs. Testimonials, press, team credentials.
W18+Live for LobbyOS public launch (Sep)Hard date pegged to LobbyOS launch.

Decisions pinned

Vasari Health = HBC

One product, one codebase target.

Launch ASAP

Soft launch ~W9. National public launch Wks 22–24.

Resell first, private label later

Launch with Thorne et al. Private label is a 2027 program.

Custom Stripe storefront

No Shopify. Supabase + Next.js + Stripe Billing.

PWA only

No app store.

Coach pushes only when asked

No proactive product pushing.

Quest white-label

Vasari-branded lab requisitions.

PerfectRx 3PL

Rx + supps + OTC in one shipment.

$49/mo entry · poke.com pricing

Dynamic pricing scales with labs/Rx/supps.

Top risks (in order)

  1. Finishes don't lock in 3 weeks. Cascades into delayed budget lock, delayed loan close, delayed everything.
  2. CareValidate / Quest / PerfectRx onboarding slips. Multi-party paperwork. Kick off contracts in W1, not W7.
  3. Roby attention split. Construction + CMS + LobbyOS + Vasari Health all compete.
  4. Dual launch in Sep/Oct. LobbyOS + Vasari Health within 4–6 weeks. Stagger or pick.
  5. Soft launch users churn before partner stack is live. Frame as "founding members."
  6. Residential interior owner unassigned. 44 units don't furnish themselves.