High Signal Fields
Monthly dues — Most reliable pricing signal; publicly available for 85% of venues
Programming matrix (boolean) — Directly comparable; drives positioning decisions
Venue type classification — Members club vs. mass premium vs. recovery predicts pricing tier
Med spa revenue/room — Industry-standard metric; $200K–$400K range well-documented
Build cost/sq ft — When disclosed, strong predictor of positioning tier
Noisy / Low-Signal Fields
Member cap / waitlist — Rarely disclosed; when disclosed, often marketing language
Named investor graph — Interesting but doesn't predict operational performance
Press hit frequency — Biased toward NYC/LA; poor signal for college town relevance
Yelp review count — Dominated by coastal markets; Iowa City Yelp is thin
Fields to Drop (>30% Null)
Build budget disclosed — 78% null; only disclosed in press for flagship openings
Architect / designer — 65% null; only top-tier venues disclose
Member count — 82% null; treated as confidential by most operators
Day pass pricing — 55% null; most premium clubs don't offer day passes
Add for v2 (LobbyOS Schema)
Revenue per sq ft — Best normalizer across different-sized venues
Multi-modal bundle pricing — Critical for Vasari's all-access model differentiation
Med spa revenue split — Injectables vs. facials vs. IV; informs Vasari's 3-chair mix
Resident-to-member ratio — Vasari's unique metric; no peer data exists yet