High Signal Fields
Feature matrix (boolean) — Most reliable; directly comparable across platforms
Funding amount + stage — Strong signal for platform maturity and runway
Per-unit pricing — Directly comparable; available for 80% of platforms
G2 / Capterra rating — Reliable quality signal; 500+ reviews on major platforms
Announced roadmap features — High signal when from official press releases
Noisy / Low-Signal Fields
Rumored features — Useful directionally but often delayed or cancelled
Employee count (LinkedIn) — Lags reality; layoffs often not reflected
Customer count claims — Marketing language; "units managed" more reliable
AI accuracy claims — No standardized benchmark; all self-reported
Fields to Drop (>30% Null)
ARR / revenue — 78% null; only public companies disclose
Churn rate — 90% null; treated as confidential
NPS score — 72% null; rarely disclosed publicly
Integration count — Inflated by counting trivial Zapier connections
Add for v2 (LobbyOS Schema)
Wellness module depth — As competitors add wellness, need a scoring rubric
iMessage / SMS channel support — LobbyOS differentiator; track who else adds it
Biometric integration — Oura, Whoop, Apple Health; LobbyOS leads; monitor
Resident retention rate — LobbyOS's ultimate success metric; no peer data yet